What it is: A highly comfortable, long wear liquid lipstick that dries matte with intense color pay-off and transfer-proof properties. What it does: Introducing Huda Beauty's latest lip beautifier: the Liquid Matte, an unrivaled take on the liquid lipstick. The tried and true comfort-wear formula from top beauty expert, Huda Kattan, is infused with antioxidants and an exclusive complex to help maintain the lips' hydration. The lightweight formula glides on a thin coat of color that intensifies as it sets to a matte, transfer-free finish with amazing staying power. You might even forget you're wearing anything on your lips at all! The must-have shades can be worn alone or combined to create the perfect color for any occasion. Pair it with a complementary Huda Beauty Lip Contour to set off your look.