After the fall of the Berlin Wall, those destined to lead society believed that technology and globalization would bring us a splendid future. However, they became victims of Pluto thinking, a lazy ideology that seemed invincible. Meanwhile, some young activists from university offices were designing a new revolutionary and social proposal that, years later, would have more influence in the West than communism ever had. The fall of the Wall did not bring the expected freedom, but new invisible chains. Today, those who studied in the 1980s and 1990s at expensive private universities wonder why they spent their days applying policies of equality and sustainability based on principles they did not share. The answer lies in the fact that they were wrong to think that economics and technology would solve all problems. The contemporary result is the disputed Agenda 2030, dotted with doubts and many questions, such as: Who has designed the current political agenda? Why is climate change a priority over birth rate? Is the one who makes the law more powerful or the one who manages to impose a new common sense? Agenda or alternative: the dilemma of our time The Agenda proposed by the world's elites is a moral contest that requires the individual and citizens to have the courage to explain what they believe in, forcing us to be properly informed. Juande González reconstructs the errors that led a whole generation to abandon the field of ideas and culture. He also offers a socio-political prospection of the new playing field, where the present and the future require us to define and promote the essential elements that allow us to qualify a human life as truly good. Finally, the author calls for the elaboration of an alternative agenda based on two classic pillars illuminated by a new light: the family and the nation.