Create the perfect surface for hanging wallpaper with Rust-Oleum® Zinsser® Shieldz® Universal Wallcovering Primer. This high-performance wallpaper primer hides, primes, seals, and sizes in one coat — while also providing Zinsser's® exclusive Mold & Mildew Shield™.

When you paper a room, there is no reason not to get the perfect job you envisioned when you bought the wallcovering. Yet many people end up with bubbles, seam splits, edge curling, gapping at top or bottom, or background colors showing through. At redecorating time, they discover they cannot remove even "strippable" paper without damage to the facing paper of drywall. Such disappointments can be avoided by proper surface preparation.

On previously decorated surfaces, making sure that the wall is clean is not enough. Porous surfaces, glossy surfaces and old wallcoverings - especially vinyls and foils - all present different problems. If new drywall is involved, the facing paper must be protected so it will not be pulled off when you remove "strippable" wallcoverings at some later date.

Until now, the only surface treatment prior to hanging wallcoverings recommended by wallcovering manufacturers was: (1) Prime with oil-base primer. (2) Let dry overnight. (3) Apply wall size. (4) Allow size to dry. With all the drying time, mess and effort, it's no wonder many do-it-yourself decorators shied away from wallcovering or took a chance by skipping surface preparation, often ending up with a botched job.

SHIELDZ Universal Wallcovering Primer, a white pigmented water-based primer, was developed as an easy-to-use replacement for oil-based primers. It's the one-step product that can be used whenever wallcoverings are to be hung.

• Resists mold and mildew
• Prepares all surfaces for hanging all wallcoverings
• Assures easy removal
• Is white and can be tinted to hide wallpaper seams
• Emits low odor
• Cleans up easily with water