Velvety, lightweight, creamy and buildable, this Lip & Cheek Color delivers an instant natural-looking flush, and is buildable on lips and cheeks to an intense glow. Delivers a convenient pop of color or a glamorous flush in a diffused, soft-matte finish.

• For Lips & Cheeks: Add seamless color to your lips & cheeks with softly staining power.
• Easy to Apply: Creamy texture can be instantly applied with fingers, a brush, or a sponge.
• Buildable & Blendable: Super buildable and easy to blend to a flawless finish.
• Gorgeous Looks: This weightless lip & cheek stain is available in dreamy wearable colors to naturally enhance your features. Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!