This shampoo, powered by our Honey Bond-Building Complex, repairs hair from the cortex to the cuticle. It works to build new bonds to strengthen hair, improve elasticity, and help repair damage. Plus, it smoothes the hair cuticle, adds shine, and fortifies weakened strands. For heat, color, or chemical damage-we've got you covered. How it works Powered by our Honey Bond-Building Complex, this shampoo helps build new bonds in the cortex + strengthens and prevents breakage to the protective barrier known as the cuticle - repairing hair from the inside out. Featuring Wildflower and Honey Ferment, our complex improves hair's elasticity to prevent breakage. Key benefit Strengthens hair and improves elasticity From the pros Remember to always start at the roots. Massage the formula through the lengths of the hair before rinsing to help strengthen hair strands while shampooing.