Since his groundbreaking book, David Ball on Damages, David Ball has become one of the nation’s foremost experts on damages. Artemis Malekpour later joined his legal consulting group as a partner, and as a contributor to subsequent editions of the book. Now, Artemis and David are working on the next level of damages strategy in a book coauthored by nationally renowned attorneys Nicholas Rowley and Courtney Rowley. Aptly titled Damages: The Evolution, the book will launch in 2022.

In this 90-minute program, David Ball and Artemis Malekpour give you a sneak peek of the topics covered in the new book. They’ve selected six new topics central to strong advocacy:

• Sequencing: presenting harm in the right order
• Fulcrums: learning to identify harms that have greater impact on the jury
• Consistency: identifying your inconsistencies to avoid juror confusion
• Villainy: making the actions of the defendant central to your case
• Ignored Damages: detailing the long-term effects of the harm to your client
• Client Weaknesses: transforming your client’s “warts” to your advantage

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