Live Online Course Sunday 23rd August 2026

THE STRATEGY

Build a Pricing Strategy That Actually Pays 

Most makers underprice because they were never taught how to think like a brand owner. They calculate ingredients, add a small markup, and hope customers will understand the value. But profitable brands are not built on guesswork. They are built on strategy.

The Strategy (for Pricing your handmade products) is an intensive, online course designed for creative entrepreneurs who are ready to finally understand the true psychology and structure behind profitable pricing. It's more than the math...Yes — we cover the math in detail. 

You will learn how to confidently calculate product costs, margins, markups, wholesale pricing, retail pricing, packaging costs, labour, overheads, and hidden expenses that quietly eat away at profits.

But this course goes far beyond spreadsheets.

You will learn how successful brands intentionally create different pricing tiers — from accessible everyday essentials to elevated premium collections that command higher prices and stronger customer loyalty.

You will understand how branding, storytelling, packaging, ingredients, positioning, and customer perception dramatically influence what people are willing to pay.

Inside the course, we explore:

• How to properly calculate the real cost of a product
• Why many handmade businesses remain busy but unprofitable (or fail within a few years)
• The difference between budget, mid-tier, luxury, and premium product lines
• How to elevate the perceived value of your products
• Creating strategic pricing structures for different customer types
• Packaging psychology and premium positioning
• Wholesale vs retail pricing without losing profit
• Understanding customer buying behaviour
• How to stop competing only on price
  

• This course is designed to remove the fear, confusion, and uncertainty around pricing so you can make decisions with confidence instead of emotion.

  If you are tired of second-guessing your prices, feeling guilty charging more, or wondering why your business still feels financially strained despite your hard work, this course will change the way you think about your products forever.

  You deserve to be rewarded for all the work you put into your business.

Come into the course to finally solve your biggest challenge- the challenge of pricing your products in such a way that customers willingly pay, while you make robust profits. Come in to learn The Strategy,

Date : Sunday 24th August 2026

Type of Course: Live Online

Time: 10 a.m. - 2.30 p.m.

Price: US $47

Early Bird Price: $US37 | $250 TTD | $99 XCD | $74 BDS

Book your spot early for Early Bird Pricing

Members: US$19.99 (input the code "pricing201" at Checkout