Go lighter with the No Bleach London Cherry Red permanent colour kit designed to transform your hair to a glossy red shade without bleach. Developed by colour experts, this kit pairs salon-quality pigments with custom strength developing lotion to lighten and colour at the same time. The pioneering vegan formula contains Cocamide and Sea Silk to nourish and strengthen strands for dimensional colour without compromising hair health.

The kit includes a post colour treatment Keep it Sealed to seal the cuticle and lock colour in place. It features non-staining application that is long lasting. Manufactured in Europe. Vegan and PETA-approved.