Heddon 0990 Tiny Clatter Tad Tadpolly Spook, NFL Bloody Mary Color. About 2 1/4" long.  Nice triangle card from the late 70s-early 80s. Card has some minor wear and cracks in the bubble. Lure is new on card. Classic Heddon fishing lure here.  See photos.

Tougher color to find.

Heddon Tadpolly Spook:

HOLDS MORE MODERN RECORDS THAN ANY OTHER HEDDON LURE. The No. 1 floating-diving lure on the Great Lakes is also tops on bass, muskie, stripers and blues. In the entire history of fishing, no other lure has worked so well with so many species of fish. Lunkers love the quick, flashing action. It is so versatile you can fish it 2' down as an underwater wiggler, or crank it fast and it dives down to 8'. No fear of the hooks pulling out because the hook fasteners are attached from inside the bait. Equally sensational for" northern, walleye, steelhead and saltwater. Tadpolly is one of the all time trolling favorites. -Excerpt from 1984 Heddon catalog

See all of our Heddon lures for sale here.