Second Hand Success: How to Turn Discards into Dollars by Jordan L. Cooper is a practical guide for turning second-hand items—such as furniture, electronics, clothing, and collectibles—into a profitable business venture. Cooper shares strategies for finding, acquiring, and reselling discarded or unwanted items for a profit. The book provides a roadmap for those interested in starting or growing a business centered on resale, thrift, and upcycling.

The core of the book focuses on how to identify valuable items that others might overlook, how to assess their worth, and how to maximize profit through reselling platforms like eBay, Craigslist, and others. Cooper also shares tips on negotiating, restoring items, and building a customer base for a sustainable resale business. Throughout, the book emphasizes practical, hands-on advice and success stories of individuals who have turned second-hand goods into thriving businesses.

Cooper encourages readers to view discarded or undervalued items not as trash but as opportunities to generate income and build a business with relatively low startup costs.