Monday Haircare Gentle Shampoo For Delicate Hair is formulated with nourishing and supportive ingredients such as shea butter, coconut oil, vitamin E and panthenol. It also contains a lower percentage of fragrance than the brand's other lines. Panthenol which is considered the 'gold standard' moisturizer, provitamin B5 is a scalp's best friend, because it is known to soothe, and nourish dry skin. It also is known to help prevent split ends and improve hair elasticity. Panthenol helps seal off the cuticle of each strand, to smooth hair overall, and helps to prevent things like frizzing, splitting, and fraying. Panthenol attracts moisture into the strands (the humectant properties at work), and then prevents that same moisture from escaping. Vitamin E is an antioxidant that is known to protect cells from free radicals, and has been known to help support a healthy scalp and hair growth. The antioxidant effects of vitamin E prevent free radicals from breaking down the cells on your scalp. Due to the increased circulation and blood flow it brings to the scalp, many use vitamin E for hair growth.