The mind is the most versatile instrument we possess. It harbors an enormous potential of intelligence and talent that, with the right tools, can take a person where they want to go. That is what coaching consists of: accompanying people so that they can develop and achieve more effective performance in their work and in their lives. Joseph O'Connor and Andrea Lages, reference authors in the world of coaching and NLP, go one step further by combining personal development, coaching and cognitive therapy with the latest findings in neuroscience. Its objective is to offer a broader understanding of the biological bases through which the mind generates experiences and provide us with tools that allow us to create a fuller reality for ourselves and others. Coaching for Your Brain is the definitive book on the neuroscience of goals, cognition, and creativity, a must-have for coaches, team leaders, human resource technicians, and anyone interested in reaching their full potential.