This Weeks book is modeled after the packaging of Omiya Yogashiten, a historical and beloved sweets shop in Kanda, Tokyo.

Omiya Yogashiten is famous for treats such as strawberry shortcake sandwiches and colorful mixed-fruit containing plenty of strawberries. Equally popular is the packaging, which we’ve based this cover design on.

The illustrations were drawn by a young woman who was a university art student at the time. The pastel-colored design is cute yet elegant, with a gentle feel. It shows a man and woman relaxing on a terrace, a boy playing with a dog, women and girls dressed up nicely, and other scenes that will brighten your day.

We turned these packaging illustrations into the front cover of the Weeks book as a way to fill users with the same happiness and fun that comes from tasting the amazing treats from Omiya Yogashiten.

We chose a textured surface.

When you order this Hobonichi Techo Weeks, you’ll receive a clear, adhesive corner pocket you can stick anywhere you like.