To see or to be seen? That is the question this book poses. Before seeing a monument, tasting a delicacy or hugging our beloved ones, we need to immortalize them in that great Showcase Life that social networks are. A lifestyle rooted in our need to be “a part of” and not to miss any opportunity, to feel admired, envied or accepted. Smartphones, tablets, social media and even transparent houses and buildings spur us to look and to be looked at. Behavioral experts analyze whether the reasons behind are exhibitionism, a need for notoriety, vital apathy or social following. We live in a shop window society where what you look like is far more important than who you really are. A fake kingdom where two maxims prevail: spying and allowing other to observe, value and judge you. Are we simple merchandise in the gigantic exhibitor called the online world? Are we for sale? Do we want to be objects of consumption? Is it that important to be valued or penalized by others? Are we objects of study of a “Big Brother”?