This is the first book to offer detailed advice on the effective use of humor in business situations such as presentations, meetings, or seminars. The author is a speech writer who has written for the CEOs of AT&T, Xerox, Monsanto, and the Bank of America. He has also written comedy for entertainers such as Rodney Dangerfield. Presents the basics of writing humorously in a clear, step-by-step fashion, and reveals invaluable tricks of the trade for creating one's own custom-tailored jokes using techniques employed by professional comedy writers. Also provides short one-line jokes arranged by subject, as well as longer, story-type jokes arranged by the meaning or the point that the story illustrates., ISBN13: 9780471636502 ISBN10: 0471636509 Material Type: hardcover