This is the men's rugby jumper redefined. Smart enough for the office, relaxed enough for the weekend. Knitted in Britain from 100% superfine Merino lambswool, it’s soft, breathable, and warm without feeling heavy. The seamless knit keeps it smooth and lightweight, while the collar and button placket give it a touch of structure. Perfect for weekends, pub lunches, and crisp walks. As Billy says, ‘it’s one of those pieces that works without trying.’

Premium British knitwear is an enduring men’s style staple. Aficionado’s have long held that the upfront investment is worth it for what are often heirloom pieces. Now Billy and Rory want to get more of us wearing it. Their ‘made to order’ model offers 40% off the ‘buy it now’ price in return for a bit of patience with production.

The ‘good knitwear boys’ work only with the best materials and makers. RWS (Responsible Wool Standard) certified lambswool. Yarns from Todd & Duncan. Knitting by Haryley of Scotland. They’re the new kid in the luxury sheepfold and their name is Simswear.