Première visibly reverses hair damage. This innovative dual-action repair for damaged hair leaves hair 99% stronger* and healthier. Use Première Mask for the ultimate routine for damaged hair. It repairs bonds & removes calcium build-up for stronger hair inside and out**. Repairs persistent damage, reversing stiffness and dullness caused by calcium buildup from your shower water for 75% more shine*** and 93% less breakage****.

• Adds hydration and visibly reduces the appearance of split ends
• Smooths and easily detangles
• Hair is stronger and shinier

*Damage linked to frizz, dullness, roughness. Based on an instrumental and consumer test
**System of Concentre, bain & fondant *vs. non conditioning shampoo
***vs. unwashed hair
**** vs. non conditioning shampoo