Indulge your garden with the rich, gourmet color of Echinacea Double Scoop™ 'Strawberry Deluxe'. This premium variety is a significant upgrade in the world of double coneflowers, prized for its incredibly saturated, non-fading strawberry-red hue. The blooms are truly spectacular, featuring a large, pom-pom-like central cone composed of hundreds of tiny ray florets, surrounded by a skirt of wider, reflexed petals. The result is a high-volume, "double scoop" of color that looks almost good enough to eat.

As part of the Deluxe series, this Echinacea has been bred for a superior, compact habit and exceptionally high bud count. Unlike older double varieties that could be somewhat sparse, 'Strawberry Deluxe' produces a dense explosion of flowers on very sturdy, well-branched stems that remain upright even after heavy summer rains. It provides a long-lasting, sophisticated focal point that bridges the gap between mid-summer and the first frost of autumn.

• Foliage: Clean, deep green serrated leaves that form a sturdy, attractive mound.
• Flowers: Fully double, pom-pom style blooms in a brilliant, deep strawberry-red; highly attractive to bees and butterflies.
• Light: Full Sun (6+ hours). Plenty of light is necessary to maintain the intensity of the red pigment and ensure strong stems.
• Growth Habit: Compact, upright, and very well-branched; matures at 22–24 inches tall and 18–20 inches wide.
• Hardiness: Very reliable; USDA Zones 4–9.
• Landscape Use: A standout choice for the middle of the border, high-impact mass plantings, or as a "thriller" in premium patio containers. Its long, strong stems make it an elite cut flower for summer arrangements.