📝 Product Description

Keep your blonde, silver, and grey hair bright and brass-free with Aveda Botanical Repair Purple Toning Shampoo. It gently cleanses, strengthens, and repairs blonde hair without stripping. Violet-rich pigments instantly brighten blonde, silver, and grey color by neutralizing brassy tones and progressively tone hair each time you wash. Neutralizes unwanted yellow and brassy tones by 5X in one use**. Plant-derived bond-building in a 96% naturally derived formula* strengthens fragile hair from the inside out and helps repair damage. Best for blonde, lightened, and silver hair, all hair types and textures. Formulated without: Animal derived ingredients, Drying Alcohol, Gluten, Mineral oil, Silicone, SLS/SLES, Sulfite, Synthetic fragrance, Formaldehyde & Releasing Agents, Parabens, Paraffins, Petrolatum, Phthalates. Featuring Aveda’s own Pure-FumeT aroma with certified organic ylang-ylang, rose, marjoram, and other pure flower and plant essences. *Per ISO 16128 standard, form plants, non-petroleum minerals, and/or water. **Testing on tresses after one use vs. non-toning shampoo.

📋 Specifications

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