Heritage

Charlie Roberts, a bike builder for Holdsworth, built his own bikes in his basement to generate extra income. He got his sons, Chas and later Geoff, involved at an early age, filing lugs and welding carrier racks for years before graduating to bike building at 14 years old. Shortly after deciding to leave Holdsworth and strike out on his own, he was able to secure premises on site of another shop, Geoffrey Butler Cycles, where they built Roberts-branded frames which sold through the shop as well as out of the family home. (The clean CR branding was directly inspired by a 'CP' logo once used by Crystal Palace FC.)