Treat dry, thirsty hair to an intense boost of moisture with the Pureology Hydrate Superfood Treatment Hair Mask. This rich, nourishing treatment is packed with moisture-loving ingredients that deeply hydrate, soften, and smooth the hair while enhancing shine and manageability. Designed for dry and colour-treated hair, it delivers up to 72 hours of hydration, helping to restore softness and vitality without weighing hair down. The luxurious formula leaves hair feeling silky, healthy, and refreshed, while Pureology's exclusive AntiFade Complex® helps protect colour vibrancy between salon visits