Catering ManagementCondition: BRAND NEW ISBN: 9781118091494 Year: 2012 Publisher: John Wiley & Sons Inc (US) Pages: 272 Description: An essential, up to date guide for catering students and professionals, Catering Management, Fourth Edition, covers all aspects of the business, (operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more). The new edition is completely revised with information on
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Condition: BRAND NEW ISBN: 9781118091494 Year: 2012 Publisher: John Wiley & Sons Inc (US) Pages: 272
Description:
An essential, up-to-date guide for catering students and professionals, Catering Management, Fourth Edition, covers all aspects of the business, (operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more). The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered.