The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers is your essential guide for mastering the art of virtual B2B sales. As the business landscape has rapidly evolved due to the global pandemic, the methods for engaging with customers have transformed completely. This comprehensive book empowers sales representatives, commercial managers, and customer relationship professionals to adapt and thrive in today’s digital-first sales environment.

Packed with 224 pages of focused strategies and practical advice, you'll learn how to prepare for virtual sales meetings, deliver impactful presentations, and cultivate trust with clients in a virtual setting. The authors draw on extensive experience in operationalizing effective virtual sales and marketing methods, providing insightful tips and illustrative case studies throughout the book.

This handbook covers vital topics, including how to energize your virtual presentations with compelling openers, follow up effectively to drive sales impact, and analyze the strengths and weaknesses of different virtual sales models. Whether you're aiming to develop customer relationships or enhance your skills in virtual engagement, this handbook is a must-read for anyone navigating the new normal of the digital marketplace.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9781119775768, Year: 2021, Publisher: John Wiley & Sons (UK).

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119775768
Year: 2021
Publisher: John Wiley & Sons (UK)
Pages: 224


Description:


Learn to engage your B2B customers through effective virtual sales meetings and presentations


The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past”the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.


The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers is designed for sales reps, commercial managers, customer relationship managers, and other customer-facing professionals working in the virtual realm. Step-by-step, readers learn to prepare for a virtual sales meeting, create compelling virtual presentations, build energy through effective openers, develop trust in the virtual world, drive impact through virtual meeting follow-up, and much more. Throughout the book, readers are provided with an abundance of tips and tricks, illustrative examples and case studies, and actionable strategies based on extensive implementation and upskilling experience.


Written by two authors with deep knowledge and expertise in operationalizing virtual commercial sales and marketing methods and tools, this must-have guide will help you:


Navigate the world of virtual sales

Overcome the barriers of virtual customer interaction

Evaluate the strengths and weaknesses of different virtual sales models