Managing Corporate Social Responsibility is an essential guide for businesses looking to effectively integrate CSR into their organizational fabric. This brand new book, published by John Wiley & Sons in 2011, provides a communication-centered approach to understanding the intricacies of corporate social responsibility. With 200 pages of rich content, you'll discover how to research, develop, implement, and evaluate CSR initiatives with confidence. The authors emphasize the importance of stakeholder engagement, ensuring that all voices are heard in the CSR process. Furthermore, you'll learn innovative strategies for leveraging social media alongside traditional media to maximize the impact of your CSR efforts. The book illustrates its concepts with international examples from leading organizations such as The Forest Stewardship Council, Starbucks Coffee, and IKEA, demonstrating the real-world application of CSR theories across various industries. Whether you're a corporate leader, a practitioner in public relations, or a marketing professional, this text offers invaluable insights into managing corporate social responsibility effectively. Free shipping is available for this item, and upon placing your order, please allow up to 6 weeks for delivery. Note: Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781444336450
Year: 2011
Publisher: John Wiley & Sons (UK)
Pages: 200


Description:
Managing Corporate Social Responsibility offers a strategic,
communication-centred approach to integrating CSR into
organizations. Drawing from a variety of disciplines and written in
a highly accessible style, the book guides readers in a focused
progression providing the key points they need to successfully
navigate the benefits and implications of managing CSR.




Chapters are organized around a process model for CSR that
outlines steps for researching, developing, implementing, and
evaluating CSR initiatives

Emphasizes stakeholder engagement as a foundation throughout
the CSR Process Model

Discusses ways to maximize the use of social media and
traditional media throughout the process

Offers international examples drawn from a variety of
industries including: The Forest Stewardship Council, Starbucks
Coffee, and IKEA.

Draws upon theories grounded in various disciplines, including
public relations, marketing, media, communication, and
business