For courses in entrepreneurship.

Learn about the entrepreneurial process through real-world examples

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text engages students with relevant examples they can easily relate to.

The 7th Edition features new experiences and/or insights from leading entrepreneurs, publications, blogs and podcasts. Careful to identify failures as well as successes, it outlines both the excitement and difficulty of starting a new business.