Condition: BRAND NEW
ISBN: 9781118980828
Year: 2017
Publisher: John Wiley & Sons Inc (US)
Pages: 336


Description:
Designing Brand Identity


Design/Business


Whether you?re the project manager for your company?s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.


3 sections: brand fundamentals, process basics, and case studies.
Over 100 branding subjects, checklists, tools, and diagrams.
50 case studies that describe goals, process, strategy, solution, and results.
Over 700 illustrations of brand touchpoints.
More than 400 quotes from branding experts, CEOs, and design gurus.


Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders?global and local. It?s an essential reference for implementing an entire brand system.
Carlos Martinez Onaindia
Global Brand Studio Leader
Deloitte


Alina Wheeler explains better than anyone else what identity design is and how it functions. There?s a reason this is the 5th edition of this classic.
Paula Scher
Partner
Pentagram


Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it?s been my blueprint for using design to impact people, culture, and business.
Alex Center
Design Director
The Coca-Cola Company


Alina Wheeler?s book has helped so many people face the daunting challenge of defining their brand.
Andrew Ceccon
Execu