Jellycat is one of the world's leading luxury soft toy companies. Established in London in 1999, their toys are incredibly soft, sweet, often humorous, and always adorable.

Pinchsnap Crab has a job he takes very seriously. Not just anybody can be a pillow tester – it takes a lot of time and effort. 12 hours per shift, if Pinchsnap has his way.

Luckily, he was born for it. A natural napper, he knows his eiderdown from his cotton and he’s a firm believer in ensuring his fellow Jellies enjoy the fluffiest of snoozes.

His favorite birthday? The time he dozed through his alarm and woke up the next day.

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