Founded in 2008 by Australian designer Kylie Platt, the brand was born from a love of childhood — the simple joy of play, the warmth of keepsakes, and the timeless magic of imagination.

The name comes from one of Kylie’s favourite nursery rhyme as a child “Hey Diddle Diddle” — a gentle reminder to laugh, dream, and hold onto the wonder of being little.

Each of our forever friends is made with hand-finished details, thoughtful design, and exceptional quality. Each creation is crafted with care and intention, bringing joy, comfort, and a touch of magic to children around the world.

Made with pepper buttery soft plush and an Australian merino wool blush pink knitted beanie, Edith rabbit is as loyal as she is cuddly.  

She loves to make up stories and draw pictures of her Mum, pick flowers in the garden and lay in the sun.  She doesn't like haircuts

• Suitable from birth
• Measures 25cm
• Australian designed