Unlock your potential with 'Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers.' This essential guide empowers knowledge professionals in fields like accounting, consulting, and law to market their services effectively. Authored by Robert Chen, a veteran consultant with over 40 years of experience, this book distills invaluable techniques that have helped countless professionals influence, negotiate, and sell their unique offerings.

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Condition: BRAND NEW
ISBN: 9781119755142
Year: 2022
Publisher: John Wiley & Sons Inc (US)
Pages: 336


Description:


Build your book of business and sell more services with this expert guide for knowledge professionals 


How do rainmakers consistently and continuously sell their ideas and grow their client base? What is the secret to their ongoing success? Whether they are in accounting, consulting, investment banking, law, or any other type of professional service, it™s not just their knowledge, experience, and unique services that set them apart. They succeed by adopting the mindset, mastering the strategies, and employing the tactics at the heart of rainmaking 


In Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers, veteran communications, sales, and leadership consultant Robert Chen provides a practical guide to selling knowledge-based services in a market that demands credibility and subject-matter authority. Chen and his colleagues at Exec|Comm have helped hundreds of thousands of professionals learn to sell, influence, and negotiate more effectively. This book condenses Chen™s first-hand experience and over 40 years of Exec|Comm™s best sales advice, along with interviews featuring other successful rainmakers from a variety of professions and industries


Whether you™re a national practice partner at a Big Four consulting firm or an independent attorney just starting out, this book equips you with the real-life knowledge you need to: 


Develop a client-focused mindset to help build a thriving book of business 

Use effective strategies to find your ideal prospects and turn them into long-term clients, using concrete metrics to ass