Unlock the art of persuasion with 'How to Persuade and Influence People', an essential guide for anyone looking to enhance their communication skills and master the science of influence. With its practical insights and proven strategies, this book serves as your personal roadmap to effectively persuade and influence others in both personal and professional settings.

In this enhanced second edition, discover new tools, research, and case studies that empower you to become a persuasive force. Whether you aim to negotiate successfully or understand the psychology behind buying decisions, this comprehensive resource reveals powerful techniques that help you:

- Win people over effortlessly
- Negotiate like a pro
- Overcome objections with confidence
- Appreciate diverse perspectives
- Remember impactful moments that resonate
- Build long-term trust and credibility

Written by Philip Hesketh, a renowned international business speaker experienced in the psychology of persuasion, this book is packed with memorable tactics that can transform your interactions and help you achieve your goals. Whether you’re in sales, management, or simply want to improve your personal relationship skills, 'How to Persuade and Influence People' is a must-have guide.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780857080424
Year: 2010
Publisher: John Wiley & Sons (UK)
Pages: 368

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780857080424
Year: 2010
Publisher: John Wiley & Sons (UK)
Pages: 368


Description:
Wouldn't it be great if you could always get people to see
things your way? Now you can.


You won't go far in business if you can't bring people round to
your way of thinking. Some people find it easy; the rest of us just
need a little help. How to Persuade and Influence People
reveals some of the most powerful influencing and persuasion
techniques known to man. This enhanced second edition contains new
tools, new research, new case studies and plenty of practical
exercises to help you:


Find the perfect way to win people over

Become an amazing negotiator

Overcome objections

Appreciate and understand the other person's standpoint

Understand why people buy what they buy

Ensure people remember you and what you want

Build long-term trust and credibility



Philip Hesketh is a full-time international business speaker on
the psychology of persuasion. Thousands of people have benefited
from his advice. In this book, he maps out countless simple and
memorable persuasion techniques that can be applied to a whole
range of life's challenges. It's up to you to use them.


How to Persuade and Influence People is a completely
revised and updated edition of Life's a Game So Fix The
Odds.