Discover the extraordinary world of advertising with 'Copy Paste' by Joe la Pompe, a must-have hardback book that challenges traditional notions of creativity in advertising. This brand-new edition, measuring 230 x 300 x 23 mm and featuring 228 pages of insightful content, showcases over six hundred advertising campaigns that spark a debate on originality. Acclaimed at major industry conferences and earning prestigious awards, the artworks within 'Copy Paste' invite readers to assess whether these brilliant ads are the result of coincidence, innovative genius, or shameless imitation. Each campaign comes with unique hashtags, letting you delve into Joe la Pompe's extensive research and engage with a community that shares your passion for advertising. Published by Gestalten on June 23, 2016, this book is not just a collection; it's a visual lesson on creativity and originality in marketing. Perfect for marketers, students, and enthusiasts alike, 'Copy Paste' is sure to inspire a rethinking of what makes effective advertising. With Smartfox NZ, enjoy the peace of mind of shopping locally as this product is in stock in NZ, eliminating any unexpected import charges, custom duties, or taxes. We also offer combined shipping for your convenience, making it easier to add more educational reads to your collection!

CONDITION: Brand New
Dimensions: 230 x 300 x 23 mm
Pages: 228
Bind: hardback
Author: Joe la Pompe Publisher: Gestalten
Publication Date: 23-06-2016

Books about advertising are, more often than not, supposed to act as sources of inspiration. Copy Paste daringly takes the opposite tack. It is not that the hoards of adverts compiled here are lacking in artistic merit. Au Contraire! The showcased advertisements have been presented at major industry conferences and have won prestigious awards. Another common trait among the campaigns that Copy Paste presents is that all of them are reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. Copy Paste provides the images and allows the reader to make the judgment call. A visual lesson in originality: selected campaigns possess unique hashtags that allow readers to interact with Joe la Pompe’s extensive research, cast their opinion online, and make their own judgements. Copy Paste, Joe la Pompe’s third book, campaigns for more creativity. Through over six hundred ad campaigns featuring under three hundred original concepts, the volume begs the question: coincidence, phenomenon, or shameless plagiarism? To decide, you will have to read it – at least twice.

We are happy to combine shipping. Smartfox is a NZ owned business located in Auckland. This product is in stock in NZ which means no unexpected import charges, custom duty or tax.