Unlock the true potential of your marketing strategy with 'Predictive Marketing', a comprehensive guide that emphasizes the power of predictive analytics for all businesses. This essential primer provides a step-by-step approach to transforming your marketing from traditional methodologies to a data-driven, personalized experience. With 272 pages of insights and strategies, you'll learn to leverage machine learning technologies to enhance customer engagement, improve acquisition rates, and effectively re-engage lapsed customers.

Understand the evolving landscape of marketing, where one-size-fits-all approaches give way to tailored, real-time interactions. This book guides organizations of all sizes through the implementation of predictive analytics, simplifying complex concepts into actionable plans.

Whether you're a small business or part of a larger corporation, ‘Predictive Marketing’ offers practical tips to elevate your marketing campaigns. It’s time to shift towards a more strategic approach that emphasizes customer experience through intelligent data use. This is not just a book of theories—it's a practical roadmap to modern marketing success!

Enjoy free shipping on your order with a delivery time of up to 6 weeks. Please note that orders cannot be canceled once placed. Invest in your marketing success today by embracing predictive analytics for a richer, more customized customer experience.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119037361
Year: 2015
Publisher: John Wiley & Sons Inc (US)
Pages: 272


Description:
Make personalized marketing a reality with this practical guide
to predictive analytics


Predictive Marketing is a predictive analytics primer for
organizations large and small, offering practical tips and
actionable strategies for implementing more personalized marketing
immediately. The marketing paradigm is changing, and this book
provides a blueprint for navigating the transition from creative-
to data-driven marketing, from one-size-fits-all to one-on-one, and
from marketing campaigns to real-time customer experiences. You'll
learn how to use machine-learning technologies to improve customer
acquisition and customer growth, and how to identify and re-engage
at-risk or lapsed customers by implementing an easy, automated
approach to predictive analytics. Much more than just theory and
testament to the power of personalized marketing, this book focuses
on action, helping you understand and actually begin using this
revolutionary approach to the customer experience.


Predictive analytics can finally make personalized marketing a
reality. For the first time, predictive marketing is accessible to
all marketers, not just those at large corporations ? in
fact, many smaller organizations are leapfrogging their larger
counterparts with innovative programs. This book shows you how to
bring predictive analytics to your organization, with actionable
guidance that get you started today.


Implement predictive marketing at any size organization

Deliver a more personalized marketing experience

Automate predictive analytics with machine learning
technology

Base marketing decisions on conc