Discover the ultimate resource for maximizing your online success with 'Landing Page Optimization, Second Edition.' This comprehensive guide is your go-to reference for enhancing your digital marketing strategy through effective landing page design. Whether you're a seasoned marketer or just starting, this book provides fully updated insights into optimizing your landing pages to drive higher conversions and profitability.

With detailed case studies showcasing before-and-after results, you will learn essential techniques on how to leverage Google's Website Optimizer tool. Dive into best practices for testing content types, interpreting results accurately, and identifying common landing page design mistakes that can hinder your performance. This second edition incorporates the latest findings in web usability, ensuring that you have the most relevant information at your fingertips.

In addition, the book includes a step-by-step implementation plan that guides you through the process of optimizing your landing pages for peak performance. Gain valuable tips on acquiring support and resources, making this a must-read for anyone serious about improving their online presence.

*Condition:* BRAND NEW
*ISBN:* 9780470610121
*Year:* 2012
*Publisher:* John Wiley & Sons Inc (US)
*Pages:* 480
*Shipping Information:* Free shipping on this item. Delivery may take up to 6 weeks. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780470610121
Year: 2012
Publisher: John Wiley & Sons Inc (US)
Pages: 480


Description:
A fully updated guide to making your landing pages profitable


Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.


Features fully updated information and case studies on landing page optimization

Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes

Provides a step-by-step implementation plan and advice on getting support and resources



Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.