Description

Formulated to gently rinse away dirt, oil and product build up without drying out your mane, Davines’ LOVE Smoothing Shampoo is the secret to smooth, shiny straight and wavy strands.

The secret to this shampoo’s success? Well, formulated without parabens or sulphates, it works without disturbing your hair’s natural structure, preventing frizz and flyaways in the process. The hero ingredient is Minuta olive from Ficarra, Sicily. This Mediterranean wonder-ingredient is brimming with nourishing fatty acids and vitamins that help to smooth, soften and nourish your hair as you clean, leaving a shiny and manageable finish. Just let the creamy formula lather up into your scalp and await your frizz-free mane…

How To Use

Apply to wet hair. Massage in gently, then rinse.

Why It's Cult

Finding a shampoo that effectively targets coarse or prone-to-frizz hair isn’t easy — but we think you’re going to fall head over heels for Davines’ LOVE Smoothing Shampoo. Doing exactly what it says on the tin, this formula promises to give you the tools to tame unruly hair by smoothing unwanted frizz. What sets this shampoo apart from other anti-frizz options on the market? Davines’ commitment to sustainable production practices: over 60% of the ingredients used in their products are natural and organically certified (including hero ingredients within the range, which are sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity of the planet) and 100% of the electricity the brand uses comes from renewable sources.