Description

Powerful, ultra-moisturizing, anti-frizz treatment, Wow Extra Strength Dream Coat, keeps dry, dehydrated, and coily/curly hair glassy-smooth, straight, and frizz-resistant through 3-4 shampoos.

Why It’s Wow

Wow Extra Strength Dream Coat uses award-winning water-resistant technology to block out humidity and lock in moisture, preventing smooth, straight styles from reverting back to naturally curly or frizzy texture. Delivers silky, glassy-smooth, super frizz-resistant styles. Heat-activated formula contains heat protectants. Ultra-light spray feels weightless. Economical: results last through 3-4 shampoos.

How to Use

1. Shampoo, condition, and towel dry.

2. Divide hair into sections. Spray liberally and evenly on damp (not wet) hair with Wow Extra Strength Dream Coat. Do not apply other styling products while hair is wet. Apply styling products after completing the Dream Coat blow-dry.

3. Blow-dry with tension to activate.

4. For best results, use every three to four shampoos.

Best For Hair Types

For extremely dry, dehydrated, porous, and curly/coily hair. Safe for Keratin-treated hair.

Notes From the Color Wow Lab

Wow Extra Strength Dream Coat features groundbreaking anti-frizz technology:

• Fills dry, porous, frizz-prone hair with internal moisture to prevent puffing from humidity.

• Delivers long-lasting results for blow-dried hair thanks to ultra-powerful flex-elastic polymers that seal the cuticle, leaving hair silky smooth, humidity-proof, and tightly straight.