From posters to cars, design is everywhere. While they often discuss the aesthetics of design, they don’t always dig deeper to unearth the ways design can overtly, and covertly, convince them of a certain way of thinking.

How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, anger, or reassure.

Graphic designer Sean Adams walks them through the power of design to attract attention and convey meaning. The book delves into the sociological, psychological, and historical reasons for their responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions.

An essential read for designers, advertisers, marketing professionals, or anyone who wants to understand how the design around them makes them think, feel, and do things.

• Publisher: ‎ Princeton Architectural Press (February 23, 2021)
• Language: ‎ English
• Paperback: ‎ 256 pages
• ISBN-13: ‎ 978-1616899776
• Weight: ‎ 1.8 pounds
• Dimensions: ‎ 7.55 x 0.95 x 9.65 inches