Primrose is just WOW. She has been curated for the modern, sophisticated bride who dreams of having a bridal gown that will be remembered for many years. Primrose is voluminous and structured, allowing her nude blush undertone lining to bring focus to her breathtaking ivory floral pattern. She is the perfect harmony of modern luxury and elegant grandeur.

Specifics: 
- Floor length.

- Strapless straight neckline.
- Cathedral train.
- Nude blush lining.
- Built in bra.
- Half zipper and lace up back. Great for sizing adjustability/flexibility.
- Available in ivory/nude blush only.
- Professional dry clean only.

Note: We find that most of our customers select 1 size up. Measurements are also provided for your guidance in the "Size" drop down menu.

Important notice: Primrose is available in standard AU dress size for sizes 6-14. Regarding the dress length (hemming), customers can either organise for their dress to be hemmed by a seamstress themselves OR, we do have the option for our customers to provide us the following measurements below. 

• Hollow-to-floor (wearing heels similar in height of your wedding shoes)
• Head-to-floor (wearing heels similar in height of your wedding shoes)

The following measurements are needed for size 16 and above for better fitting and comfort: 

• Hollow-to-floor (wearing heels similar in height of your wedding shoes)
• Head-to-floor (wearing heels similar in height of your wedding shoes)
• Bust 
• Waist 

How to take the above measurements: You will find informative diagrams included in Primrose's images as you scroll. Please refer to "Read Me" on the main menu for further information on Measurements. Please call 0410139119 if unsure. 

We accept Exchanges and Refunds but please read our Terms and Conditions as Ts & Cs do apply for customized dresses. Thank you.