The Runaway The Label Chara Magenta Open Back Maxi Dress is a clean, confident statement in one of the season's most-loved occasion colours.

The magenta is bold and saturated, the kind of colour that photographs brilliantly and holds its own in any setting. From a vineyard wedding in Tuscany to a terrace dinner in Ibiza, it works. The halter neckline is simple and elegant. The open cross back is the standout detail. The floral brooch adds a touch of shine without tipping into fussy.

The Chara silhouette has a quiet ease to it. There is no excess detail, just a well-cut dress that does its job beautifully.

• Maxi length
• Halter neckline
• Open cross back with floral brooch detail
• Lined with stretch
• Invisible side zip
• Length (Size S): 143-145cm
• Model wears XS, is 173cm tall