Designed to run primarily below the surface, the BULLET Head Only series produces a subtle but highly effective “black water ripple” that attracts everything from giant marlin to smaller pelagic game fish. Stable across a wide range of conditions, these precision-crafted lure heads allow anglers to customize their setup with their preferred skirts and hook rigs. 

Due to the artisan nature of our lure production, the material used for the inserts for some of the lure shapes may vary slightly between sizes.