Why It's Cult

Powered by science, Living Proof was brought to life in 2005 by a team of world-class hair stylists and scientists to get to the root of common hair care concerns. Abandoning your typical tresses recipes, and choosing to approach your strands from a pharmaceutical, medical and biotech perspective, the brand cuts out the unnecessary and focuses on what's actually needed. Reformulated to unlock silkier strands, the Perfect Hair Day Shampoo (236ml) helps cleanse hair of build up and excess oils.

Description

Ideal for hair veering towards the dull side, the Living Proof Perfect Hair Day Shampoo (236ml) helps restore lustre, sheen and hydration.

Revamped by the brand's breakthrough Sili-CLONE HairTech, this wash day staple is designed to form a luxurious lather to lift away dirt. Made to keep your mane cleaner for longer, this strand-smoothing shampoo ensures hair is left feeling bouncier and healthier with every use.

How to use

Apply to wet hair. Lather. Rinse. Follow with Perfect Hair Day Conditioner (sold separately).