A Sticky Gel-Based Face Primer with 4% Niacinamide

What it is:
A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup—an essential addition to your daily Power Grip Primer + 4% Niacinamide routine for a smooth, radiant base.

Why you'll love it:

• Gel primer formula with a sticky texture that grips makeup for long-lasting wear

• Infused with 4% niacinamide to help even out skin tone and brighten

• Gives skin a dewy, glowing finish

• Translucent-finish primer works on all skin tones

• 100% vegan and cruelty-free

• Enhances how your Power Grip Primer + 4% Niacinamide apply and last throughout the day

Key Ingredients

Niacinamide (4%): Helps even out skin tone and brightens the look of dullness—perfect for achieving a smooth base before applying other Power Grip Primer + 4% Niacinamide.

Great for:

Oily, Normal, Dry, and Combination Skin Types

Your skin’s future looks bright—your favorite sticky Power Grip Primer is now enriched with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for flawless makeup application while smoothing and adding radiance to dullness. Ideal for all skin tones, it goes on completely clear and helps your Power Grip Primer + 4% Niacinamide blend seamlessly with a glowing, dewy finish.

NET WT: 0.811 FLOZ / 24 mL

Clean, Safe Beauty

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates—making this primer a reliable part of your Power Grip Primer + 4% Niacinamide collection.

Ethical Standards

All e.l.f. products are cruelty-free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!