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In the 1950s and 60s, the Tabriz master ateliers in northwestern Iran refined a technique their predecessors had only sketched: graduated color across the medallion ring, abrash bands deliberately built into the design, and tonal step-downs from outer to inner radius. The visual result is a medallion that recedes into the field rather than sitting flat on top of it. Persian connoisseurs called it tonal depth; Western dealers eventually shortened it to “3D.” This piece is our 1200 Reeds quotation of that grammar, programmed into a contemporary loom — the same effect achieved through computer-controlled color stepping rather than hand abrash.
Deep navy holds the deepest recessive value, which means the medallion’s graduated rings push the strongest illusion of distance against this ground. Under warm 2700K incandescent or candlelight, the champagne-gold and ivory accents inside the medallion glow against the navy and the depth effect intensifies. Under cool 4000K LED, the effect flattens slightly — still legible, but less theatrical. This is the cohort’s evening rug: it performs best when the room is lit for atmosphere rather than for work.
Built for formal-modern dining rooms, statement living rooms, executive home offices, and bedrooms with low-temperature accent lighting. Pairs with brass or polished-nickel hardware, lacquered or burl-walnut furniture, velvet upholstery in cream, oatmeal, or rust. Avoid cool stainless and chrome — they fight the warm gold notes in the medallion.
Best for: formal-modern interiors with warm accent lighting; rooms used predominantly in evenings; statement dining rooms; spaces where one assertive design piece sets the tone for everything else.
Skip if: your room is daylight-driven and cool-toned — see the cohort’s Light Gray 3D sibling for that register. Also skip if you prefer a flat traditional medallion — the dimensional effect is the design and won’t fade with familiarity.
The shaded-medallion effect photographs flat. It only emerges at eye level in person, and it changes by an order of magnitude between warm and cool lighting. Visit our Watt Avenue showroom to see the 3D subcluster under both. Visit the showroom or browse the Navy cohort.
Reed count and density. “1200 Reeds” (شانه ۱۲۰۰, shaneh 1200) describes warp density across the rug’s width; “tarakom” (تراکم) describes knot density. Our 1200 Reeds line exceeds 3,000,000 knots/m² — well above commodity machine-woven rugs and approaching mid-grade hand-knotted territory in fineness, though still a machine-woven design-language quotation of the traditions it references. Full reed-count guide.
Ships within 48 hours · Estimated delivery Aug 2 - Aug 7
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