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17778 管理, 意想不到地簡單 The Power of Simplicity: Jack Trout & Steve Rivkin : : 2000 219 ISBN: 9576216907
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作者:Jack Trout & Steve Rivkin/ 林 麗 冠 譯
出版社: 天 下 文 化
出版時間:2000
219頁
人們抗拒簡單，因為他們害怕被貼上「愚昧」或「頭腦簡單」的標籤。在這個人們習慣用複雜掩飾自己無知的世界裡，許多簡單的問題被包裝成為棘手的難題；一些為求進步、追求效率的改革，反而使企業淊入混亂的泥沼，成功也就遙遙無期。在管理這個領域，不管企業是多麼複雜，市場形勢是多麼難以掌控，簡單的原則仍是帶領企業成功的唯一途徑。許多成功企業的執行長，包括奇異公司的威爾許，英特爾公司的葛洛夫，西南航空公司的凱樂和……等等，都將在本書分享他們「對抗複雜、擁抱簡單」的成功經驗。閱讀此書，你將發現，管理真的是意想不到地「簡單」！
ISBN: 9576216907
17778 管理, 意想不到地簡單 The Power of Simplicity
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