Details:

As clean and as fresh as it gets, like the proverbial freshly powdered baby’s behind. Let Demeter’s Baby Powder takes you on a journey through the pleasures, the innocence and the scents of childhood.

The Johnson & Johnson Company was a leader in antiseptic medicinal plasters in the 1980s. In the 1890’s, the Company started shipping Italian talc with their plasters, to reduce irritation. Soon customers were asking for more talc. Shortly thereafter, that scented talc was being sold as baby powder, creating the link in our minds between the scent of baby powder and fresh cleanliness. It is that fresh scent that is the inspiration for Demeter’s Baby Powder.

Brand:

Demeter was conceived in 1996, with a unique and ever expanding perspective on fragrance. The original mission was to capture the beautiful smells of the garden and nature in wearable form. The Demeter name itself was inspired by the Greek Goddess of Agriculture. The first three fragrances were Dirt, Grass and Tomato, and were sold in a few stores in NYC.

Today, with fragrances from Baby Powder and Pure Soap to Gin & Tonic, Play-Doh, Vanilla Cake Batter and even Pizza, we have radically expanded our olfactory goals and geographic reach. Not only can you now buy Demeter fragrances from Apple Blossom to Zombie, but you can buy them from New York to Beijing, and from Moscow to London.