Psychedelia meets a signature Morris & Co. botanical, evoking the brand's trippy colour experiments from the swinging '60s. Ensnaring and intoxicating, the swirling rhythm and hidden depths of William Morris's 1876 Pimpernel have an irresistibly mythic pull. All tendrils and flowerheads, Pimpernel is a perfect exemplification of Morris's layering technique, adding texture and drama at every twist and turn.

Available in three colourways: Shamrock & Watermelon, Sap Green & Strawberry, Midnight & Opal

The Bedford Park collection brings together an inner circle of towering creative talents; heroes of British design. The work of William Morris, C.F.A. Voysey, Allan Francis Vigers and J.H. Dearle sets the visual scene for this collection of fabrics and wallpapers. Recoloured in shades of punk and flower power, this is a colour-rich Morris & Co. as you’ve never seen it before.

PRODUCT INFORMATION

Composition: 100% Paper
Roll Dimensions: 52cm x 10.05 (WxL)
Pattern Repeat: 45.7cm
Design Code: Midnight/Opal - 217331, Sap Green/Strawberry - 217333, Shamrock/Watermelon - 217332
Pattern Match: Straight Match

ABOUT MORRIS & CO.

As a political theorist, publisher, environmental campaigner, poet, as well as an outstanding designer, William Morris (1834–1896) was one of the single most influential figures of the nineteenth century. Under his direction Morris & Co. grew to the status of Arts & Crafts icon that it remains to this day.

Morris, Marshall, Faulkner & Co. (1861–1875) was a furnishings and decorative arts manufacturer and retailer founded by the artist and designer William Morris with friends from the Pre-Raphaelites. With its successor Morris & Co. (1875–1940) the firm's medieval-inspired aesthetic and respect for hand-craftsmanship and traditional textile arts had a profound influence on the decoration of churches and houses into the early 20th century.

Although its most influential period was during the flourishing of the Arts and Crafts Movement in the 1880s and 1890s, Morris & Co. remained in operation in a limited fashion from World War I until its closure in 1940. The firm's designs are still sold today under licences given to Sanderson & Sons.