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home > LG 77-inch B6 Series 4K Ultra HD Smart OLED TV | OLED77B65LA.AEI > LG 77-inch B6 Series 4K Ultra HD Smart OLED TV | OLED77B65LA.AEI

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LG 77-inch B6 Series 4K Ultra HD Smart OLED TV | OLED77B65LA.AEIHome Entertainment Televisions OLED TVs LG OLED77B65LA OLED AI 77" 4K Smart TV A premium 77 inch OLED television powered by the 8 AI Processor 4K Gen2, combining cinematic picture quality, intelligent optimisation and advanced gaming performance. 77" Screen Size OLED 4K Display Technology 120Hz Native Refresh Rate webOS Smart Platform The LG OLED77B65LA is designed for customers who want a truly immersive OLED viewing experience without compromise.

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LG OLED77B65LA OLED AI 77" 4K Smart TV

Name: LG 77-inch B6 Series 4K Ultra HD Smart OLED TV | OLED77B65LA.AEI
Brand: www.midwoodautocraft.com
SKU: 29446488783
Price: 1173.50 USD
Availability: InStock
Rating: 4.593100000000001 (1603 reviews)

A premium 77-inch OLED television powered by the α8 AI Processor 4K Gen2, combining cinematic picture quality, intelligent optimisation and advanced gaming performance.

77" Screen Size

OLED 4K Display Technology

120Hz Native Refresh Rate

webOS Smart Platform

The LG OLED77B65LA is designed for customers who want a truly immersive OLED viewing experience without compromise. Its 77-inch self-lit OLED panel delivers exceptional contrast, rich colour accuracy and remarkable shadow detail, helping every scene appear more natural and engaging.

Combined with LG’s α8 AI Processor 4K Gen2, the television intelligently enhances both picture and sound performance in real time. Whether watching blockbuster films, premium streaming content, live sport or gaming on the latest consoles, the OLED77B65LA is engineered to maximise every moment.

"Combining OLED precision, advanced AI processing and a large 77-inch screen, the OLED77B65LA delivers an outstanding home entertainment experience."

Ideal For

Home Cinema Enthusiasts

Enjoy OLED contrast, Dolby Vision HDR and an immersive large-screen viewing experience for films and streaming content.

Gaming Setups

Experience responsive gameplay with a 120Hz panel, VRR support and advanced gaming technologies for modern consoles and PCs.

Family Entertainment

The expansive 77-inch display is ideal for sport, movie nights and shared viewing across larger living spaces.

Key Features

OLED Self-Lit Pixel Technology

Every pixel operates independently to create exceptional black levels, contrast and image depth.

α8 AI Processor 4K Gen2

Advanced AI processing analyses content and automatically optimises picture and sound performance.

AI Picture Pro

Enhances detail, clarity and realism to deliver a more refined and immersive viewing experience.

Dolby Vision & Dolby Atmos

Enjoy cinematic HDR picture quality and immersive audio from compatible movies, TV shows and games.

120Hz Gaming Performance

Supports VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium for smooth gameplay.

webOS Smart Platform

Access streaming services, personalised recommendations and intelligent voice features from one intuitive interface.

OLED Picture Quality That Stands Out

OLED technology enables precise pixel-level control, allowing the OLED77B65LA to deliver exceptional contrast and realistic colour reproduction. From dark cinematic scenes to bright sporting events, every image benefits from enhanced depth and accuracy.

Intelligent AI Enhancement

Powered by the α8 AI Processor 4K Gen2, the television continually analyses content and adjusts performance to optimise picture and sound quality. AI Picture Pro and AI Super Upscaling help maximise detail while maintaining a natural presentation.

Built For Modern Gaming

Support for 120Hz gameplay, Variable Refresh Rate, Auto Low Latency Mode, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium helps create a responsive gaming experience for next-generation consoles and gaming PCs.

How It Compares

Feature	LG OLED77B65LA	Typical LED TV
Display Technology	OLED Self-Lit Panel	LED/LCD
Black Levels	Pixel-Level Control	Backlight Dependent
Gaming Performance	120Hz with VRR Support	Typically Lower Refresh Rates
HDR Support	Dolby Vision, HDR10, HLG	Varies By Model
AI Processing	α8 AI Processor 4K Gen2	Varies By Model