Mainly used to make sushi rolls or temaki (hand-roll) sushi, this premium brand of roasted nori seaweed is made of only the finest grade nori grown in Mikawa, Aichi prefecture. While the production amount from Mikawa Bay accounts for only 0.4% of the entire nori production in Japan, this brand is well known as premium nori for its distinctive taste, color, and aroma. The nori is cultivated when it is young in order to deliver a richer, stronger flavor, as opposed to other nori that is much older, and therefore less flavorful.