Colour has been at the heart of what we do for over 100 years. Setting new standards in the market, IGORA ROYAL has given life to our partners‘ creativity – for over 50 years. This has always been our colour commitment to you. Now is the time to discover a true step ahead in colour. It is time to make our best - even better.

WHAT IS TRUE COLOUR?

True colour stands for maximum intensity and very clear & sharp tone directions. It means up to 100% perfect white hair coverage - even on thick & resistant hair. Stunning performance and 100% reliability characterise true colour - even under challenging conditions.

TRUE PERFORMANCE

IGORA ROYAL covers up to 100% white hair, delivers ultimate colour retention and represents intense colour vibrancy. IGORA ROYAL equalises the colour evenly – even on porous hair. Clearest lifting shades and advanced care* for maximised contrast and shine