This Italian-crafted, 10-minute root color effortlessly blends away grays in the time it takes to brew your morning coffee. Featuring cutting-edge Biplex™ Technology, it stops developing after just 10 minutes, ensuring your color stays perfectly true to your shade—no stopwatch needed!

Caring while it colors, this formula combines gentle yet effective ingredients, clinically proven for 100% gray coverage*. Women rave that it boosts shine by 100%**, reduces breakage by 94%**, and minimizes scalp sensitivity by 93%** during the coloring process. The ultimate solution for effortless root coverage!