Piedra Azul tequila is named for the turquoise mineral, famous for its azure color. The tequila is sourced at the La Madrileña distillery in Los Altos, Mexico. They use the catchy brand slogan:

"Spirit to wake the living." The label is imported by Underdog Wine and Spirits.

Piedra Azul Reposado is rested ("reposado") in oak for 4 months prior to bottling, giving the normally clear tequila a light color and flavor. They suggest looking for a balance of flavors between citrus, vanilla, and honey from the oak.